AURORA JEWELLERY LAUNCHES OUTLANDER COLLECTION
In an exciting collaboration with Sony Pictures Consumer Products, arranged by licensing agent WildBrain CPLG, Orkney’s Aurora Jewellery has just launched an official Outlander collection of jewellery, which they have been developing over recent months.
Fans of Outlander, the hit TV series based on the novels by Diana Gabaldon, and set in Scotland, will be able to purchase the pieces online or in a range of outlets across Scotland.
Steven Cooper, owner of Aurora Jewellery, said: “We were delighted to be approached by WildBrain CPLG and invited to collaborate on an Outlander collection. Our existing range of jewellery and tartans are greatly inspired by the islands’ history and culture, so the Outlander theme was the perfect fit for us. And, since we are also fans of the series, it has been an absolute pleasure to work on the new range.”
Laura Quinn, Category Manager UK, at WildBrain CPLG, said: “We are so excited to see the Outlander collaboration with Aurora Jewellery launch! Aurora Jewellery have created a wonderful collection, which reflects Scottish style and design beautifully, and is the perfect gift for any Outlander fan.”
The great success of the series is believed to be responsible for the recent surge in visitors to Scotland and also contributing to a boost in the textiles industry. Outlander even boasts its very own unique tartan, registered by the Scottish Tartan Authority and owned by Sony Pictures.
The show attracts a worldwide audience and enjoys a very passionate fan base. It follows the story of a time-travelling 20th century doctor Claire Fraser and her 18th century Highlander husband Jamie Fraser.
“We’re thrilled to collaborate with Aurora Jewellery to bring their unique and authentic handcrafted designs to Outlander fans around the world and people who visit Scotland’s many Outlander tourist locations,” said Jamie Stevens, EVP, Worldwide Consumer Products, Sony Pictures Entertainment. “Our strategy is always to put our fans first and it is important to us to work with licensees who are fans themselves and can champion our brands – and we have found that with the talented team at Aurora Jewellery. Created in the beautiful Orkney Islands, Aurora Jewellery is uniquely suited to offer the Outlander fans product they want. We hope that this program will lead to more amazing products and licensees to come on board.”
The full range of Aurora silver, gold and diamond jewellery is available in their shops: in Albert Street, Kirkwall; Rotterdam Street, Thurso; and Commercial Street, Lerwick. It is also available online at www.aurora-jewellery.co.uk
The “Outlander” television series is the hugely successful drama based on Diana Gabaldon’s eight-book Outlander series that has sold an estimated 30 million copies worldwide, with all the books having graced the New York Times best-sellers list. The Outlander series spans the genres of history, science fiction, romance and adventure in one amazing tale.
About Sony Pictures Consumer Products
Sony Pictures Consumer Products (SPCP) is the licensing and merchandising division of Sony Pictures’ Motion Picture Group and Sony Pictures Television for Sony Pictures Entertainment (SPE), which is a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production, acquisition, and distribution; television production, acquisition, and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. SPE’s Motion Picture Group production organizations include Columbia Pictures, Screen Gems, TriStar Pictures, Sony Pictures Animation, Stage 6 Films, AFFIRM Films, and Sony Pictures Classics. For additional information, visit http://www.sonypictures.com/corp/divisions.html.